“I knew nothing about content marketing four years ago,” Cooper said on her website. One of my favorite bloggers is Belle Beth Cooper, one of the original bloggers at Buffer. The website Copyblogger is always great for writing tips and inspiration. To learn more about content marketing, consult the books Epic Content Marketing by Joe Pulizzi and Platform: Get Noticed in a Noisy World by Michael Hyatt. If you can figure out why you're willing to pay for that content, then you’ll know what kind of content you need to create for people read it. Look at the content you pay to read, whether it’s a book, a magazine you subscribe to or content behind a paywall. Links on Slideshare presentations are clickable, so be sure to have a prominent link to your company.Ĭontent is good if people want to read it and great if people will pay to read it. My Slideshare presentation has now been visited more than 4,000 times. In June I gave a presentation to a group of 40 people in Utah about doing business in Hong Kong. The online exposure will likely be far greater than what you receive at the speaking engagement. If you’re going to use a presentation for a speaking engagement, you might as well publish that content online. There are TEDx and other high profile events all around the world, and sometimes being able to speak at one is as easy as contacting the organizer and asking. Many organizations are desperate for interesting presenters.
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Offer to speak for free on a certain topic. Then approach other groups that might be interested in your content, like chambers of commerce or networking groups. Start by doing presentations for your co-workers. If you're comfortable writing, you could also be speaking. Related: Strategic Tips for Writing Contributed Articles 3. Start out writing for a local newspaper or regional business publication, then try again in a few months. Be prepared to show them past work, which could be your blog. Identify a publication you want to write for and then contact an editor or a contributor and ask how you, too, can become a contributor. While you won’t be paid for your writing, you will gain a powerful platform that will provide exposure to an audience you couldn’t reach any other way. Major business publications use a lot of unpaid contributors for their content. This will help you develop your voice and learn the craft. Start a company blog and post on it at least once a week, but preferably three to five times a week.
Related: Successful Content Marketers Do These 5 Things Differently 1. Here are four easy ways to start producing content. Content marketing can also deliver similarly dramatic results for your business. But now writing or content marketing has become a core strategy of my business. Most of my writing still focuses on entrepreneurship and business matters not directly related to the services provided by my company. Giving away valuable advice for free, staying as far away from selling as I can has turned out be the best sales tool. My writing has led to opportunities to appear on TV, radio and give a TEDx talk. No sooner had I started writing about digital marketing, then the phone started ringing off the hook and my email inbox started overflowing with leads. As time went on, I realized I had experience that could benefit readers and started sharing it, being sure to impart valuable, actionable information and not engage in a sales pitch. I mostly wrote about entrepreneurship and doing business in Hong Kong, where I’m now based. When I first started writing for publications I purposely stayed away from writing about anything even remotely related to what I do, for fear of appearing self-promotional. (I’m a partner in a firm that provides SEO and content-marketing services). Most of my writing has not focused on what I do for my business.
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